After entering the Chinese market for 26 years, we have experienced a significant decline in the performance of Avon tried to rebirth, but the rebirth of the first step is not overweight aging product line, but the choice of channel marketing first. Recently, Avon distributor meeting was held in 2016 in Shanghai Film Museum, with the presence of more than 300 franchised dealers to share the shop to upgrade the image and experiential marketing as the main program of reform.
According to the plan, this year, Avon will be 50 stores nationwide preferred site upgrades to improve store image and brand. The new image of Avon franchise stores will be main “greenhouse romantic” design concept, the shop will be divided into different areas of personal care, daily skin care, makeup, etc., designed for customers to experience the product established exclusive experience zone will debut in the Avon store. In addition, the preferred embodiment of Avon will 20 stores nationwide seat of the central region flagship program to build local Avon brand benchmark.
The upgrade program for franchise stores selection criteria, Avon responsible person in an interview with Beijing Daily reporter interview that Avon will be selected on the market currently operating in good condition, store location of the store for a suitable site to upgrade. Upgrade plan stores and flagship stores will be second and third tier capital city as a target area.
It is worth mentioning that, with an escalation of franchise stores, Avon target consumer groups have also changed. “For any brand, the grasp of young consumers is vital. Create this group favorite store atmosphere, and the subsequent transformation of research and development of products, Avon is the next step in the direction of China’s development.”